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Current opportunities at Zetta portfolio companies

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Senior Copywriter

skan.ai

skan.ai

Marketing & Communications
Menlo Park, CA, USA
Posted on Friday, January 19, 2024

We are seeking a talented and experienced Copywriter to join our dynamic marketing team. As a key player in our content creation efforts, you'll craft compelling copy across a range of mediums, including white papers, ebooks, blogs, PR releases, social media, product datasheets, webpages, landing pages, emails, and social media posts.

As a senior copywriter, the person will work cross-functionally with Marketing, Product Management, Sales & Customer Success teams to craft Skan’s brand voice into best-of-class thought leadership and product positioning, helping shape our content marketing efforts.

Key Responsibilities

  • Develop and execute creative content strategies that align with our brand's voice and business objectives.
  • Craft compelling copy across a wide range of mediums, including white papers, ebooks, blogs, Demo Scripts, Infographics, webinars, PR releases, social media, product datasheets, webpages, landing pages, emails, and social media posts.
  • Write compelling, with best practices of storytelling to create best-in-class, SEO-optimized content for various digital platforms, focusing on thought leadership in areas like Digital Transformation, Process Mining, Process Automation, and Enterprise AI.
  • Collaborate closely with marketing, sales, product development, delivery, and customer service teams to produce relevant and impactful content.
  • Stay updated on industry trends to ensure our content is fresh, informative, and authoritative.
  • Develop and evolve a compelling narrative and value proposition for Skan’s product positioning and messaging. Work with product marketing to drive strategy around product positioning for existing products and new launches/enhancements.