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Current opportunities at Zetta portfolio companies

Zetta Venture Partners
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Marketing Manager

skan.ai

skan.ai

Marketing & Communications
Bengaluru, Karnataka, India
Posted on Wednesday, September 13, 2023

As a Content Marketer, you will be responsible for developing and executing inbound marketing strategies to –

  1. Build a brand identity and online presence through the creation and dissemination of content
  1. Generate Inbound leads via content marketing, SEO & SEM strategies

Responsibilities

  • Create marketing collaterals like value propositions and case studies to promote the platform & support sales team
  • Manage content creation, distribution, and promotion across various channels, including website, social media, email, blogs, and other digital platforms.
  • Ensure all content is consistent with the company's brand guidelines and standards.
  • Monitor and analyze content performance metrics to evaluate the success of content strategy and make data-driven decisions
  • Stay up-to-date with industry trends and best practices in content marketing, SEO, and social media marketing.
  • Optimize content considering SEO, Google Analytics & other content optimization tools/platforms
  • Analyze web traffic metrics to drive more traffic & engage visitors
  • Ensure a strong web presence

Requirements & Skills

  • 8+ years of experience in content marketing or a similar role.
  • Excellent writing, editing, and proofreading skills
  • Experience with content management systems, email marketing platforms, and social media management tools.
  • Experience with SEOMoz/ SEMRush, Google Analytics, Google Ads & Google Search Console
  • Strong analytical skills and experience with data-driven decision-making
  • Ability to work independently and collaboratively in a fast-paced environment
  • Knowledge of SEO best practices and experience with keyword research and analysis
  • Excellent communication and interpersonal skills