As a Content Marketer, you will be responsible for developing and executing inbound marketing strategies to –

1. Build a brand identity and online presence through the creation and dissemination of content

1. Generate Inbound leads via content marketing, SEO & SEM strategies

Responsibilities

• Create marketing collaterals like value propositions and case studies to promote the platform & support sales team
• Manage content creation, distribution, and promotion across various channels, including website, social media, email, blogs, and other digital platforms.
• Ensure all content is consistent with the company's brand guidelines and standards.
• Monitor and analyze content performance metrics to evaluate the success of content strategy and make data-driven decisions
• Stay up-to-date with industry trends and best practices in content marketing, SEO, and social media marketing.

• Optimize content considering SEO, Google Analytics & other content optimization tools/platforms
• Analyze web traffic metrics to drive more traffic & engage visitors
• Ensure a strong web presence

Requirements & Skills

• 8+ years of experience in content marketing or a similar role.

• Excellent writing, editing, and proofreading skills
• Experience with content management systems, email marketing platforms, and social media management tools.
• Experience with SEOMoz/ SEMRush, Google Analytics, Google Ads & Google Search Console
• Strong analytical skills and experience with data-driven decision-making
• Ability to work independently and collaboratively in a fast-paced environment

• Knowledge of SEO best practices and experience with keyword research and analysis
• Excellent communication and interpersonal skills